The Rise of the Chief Fintech Officer
Vertical SaaS platforms have captured huge market share in the last decade by building software deeply customized for specific industries. Now, these businesses are turning to financial services to further capitalize on their install base, grow profitably, and expand their addressable market.
What’s inside
Take a look at what can be found in this book. Chapters summarised, or some of the featured book sections.
VSaaS providers have seen ways to further monetize their base with products traditionally provided by long-established financial services providers.
As the ROI of embedded fintech comes into focus, so will the need for a defined role – one that provides strategic direction on these products and services as a key business driver for the company
The Chief Fintech Officer (CFTO) is the newest addition to VSaaS executive suites. They oversee and steward all fintech initiatives within the company, and are responsible for the P&L of any financial technology products, as well as for evaluating, developing, and implementing them.
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